Press Kit

Because, Animals is a small company with a big mission: To make the most sustainable and nutritious food for dogs and cats on the planet — without ever harming any animals or the environment. 

We are also the only pet company making cultured meat for your cats and dogs! Cultured meat is identical to traditional meat. It’s 100% meat! The only difference is our animal cells grow inside a  vat (like beer!) instead of inside an animal. 

Our first cultured meat product is available for pre-order now! Harmless Hunt(™) Mouse Cookies for Cats with Cultured Meat is the world’s first CPG product made with cultured meat. This achievement also marks the first cookie for cats that includes the cat’s native protein source — mouse! And not a single mouse was harmed. 

By supporting Because, Animals you will help reduce the carbon footprint of pet food and the raising of farm animals for slaughter. And, importantly, you'll also be aiding in the creation of safer and more nutritious food for our pets. 

Because, Animals, founded in 2016, is the first and only biotech company bringing cultured meat to the growing pet food market. Because, Animals begins with humanely harvested cells, nourished by inputs to multiply and grow, for pet foods that are safer, healthier, and more sustainable than any conventional factory farmed pet foods. Because, Animals has innovated a proprietary alternative to fetal bovine serum, a growth medium inhumanely obtained from the slaughter of pregnant cows that is typically used to produce other cell-based meats. The company intends to widely release its first cultured meat products in 2022. The company also offers a line of meat-free organic treats and healthy supplements for dogs and cats. Investors include Draper Associates, SOSV and others. The company is headquartered in Chicago.


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  • Shannon Falconer

    CEO & Co-founder

    Shannon Falconer is the CEO and co-founder of Because Animals, a biotech start-up creating nutritious, sustainable, cultured meat pet food. Shannon holds a Masters degree in Biochemistry, a PhD in Chemical Biology, and worked as a post-doctoral research fellow at Stanford University prior to co-founding Because Animals in 2016. Shannon has spent decades volunteering in the animal rescue community and is a fur mom to two amazing rescue dogs, Gaia and Nori – both failed fosters!

    • Joshua Errett

      COO & Co-founder

      Joshua Errett has worked as a journalist, banker and, most importantly, cat rescuer. After he graduated with an MBA from Indiana University's Kelley School of Business, he set out to use his business skills and feline knowledge to help animals. He lives with three cats right now but always assumes he's about to take in another.




      I have two dogs both with digestion issues (not firm poop; upset stomach). I have been using the Omega & Probiotic Sprinkles for 3 weeks now and I have definitely seen changes for the better in both symptoms! If they love it...then I love it!

      Courtney N.

      Emma was scratching so much her belly was raw and red. After a week of the probiotic powder she has slowed down quite a bit on the scratching, not stopped completely but a great improvement.

      Bobby M.

      These crunchy treats are the best! Super healthy and packed with all the nutrients you need - my Willy absolutely loves them!

      Scott C.

      My dog LOVES these lovely little heart shaped cookies! He gets two every morning, and he does a happy dance and can hardly wait for me to get them out of the bag!

      Julie C.

      We recently adopted Tashi, who turns her nose up at just about everything. So we were happily surprised when she took to the Superfood supplement. I sprinkle it on her breakfast everyday and she's looking even more beautiful than ever!

      Kate C.

      This product has helped my dogs so much. They're 7 1/2 and 9 1/2 and after starting this, they're different dogs. So much more energetic and happy. This company and the customer service is awesome...Bailie & Maggie thank you!!

      Caitlin C.

      My Kitten was 8 mos old when we first tried this wonderful product. He loves it and I could see results almost immediately. It truly lives up to all it promises! Besides, his fur feels like a stuffed animal now.

      Betty E.