Noochies Plant-Based Dog Cookies by Because, Animals Now Available at

June 15, 2021
CHICAGO, Ill., June 15, 2021 – Because Animals, the only pet food company growing cultured meat for dogs and cats today announced its popular Noochies plant-based dog cookies are now available at Chewy. Chewy, Inc., a trusted online destination for pet parents and partners, is the first major e-commerce platform to carry Because, Animals products and will be the exclusive retailer through Summer 2021. 
Wholesome, human-grade, USDA-certified organic, plant-based, non-GMO Noochies original flavor and Pumpkin Noochies+ feature nutritional yeast (“nooch”), a complete, sustainable, protein containing all 10 amino acids that dogs require. Nooch is loaded with beneficial B vitamins and minerals including B1 for a healthy metabolism, B2 for immunity, and B9 for brain development. Both flavors include ancient grains for fiber and healthy digestion, coconut oil for skin and coat, and applesauce for vitamin C, B complex vitamins, phytonutrients, and minerals. Pumpkin Noochies+ adds pumpkin, plus clinically proven immunity-boosters beta glucans to activate inflammation-fighting cells and support the immune system. 
“Arriving in Chewy is a milestone for any pet product, and to be accepted so quickly is testament to our companies’ shared values of offering the best to our companion animals,” said Because, Animals cofounder and chief operating and financial officer Joshua Errett. “Chewy customers don’t have to feel guilty spoiling their dogs with Noochies and Pumpkin Noochies+ because of their health-boosting ingredients, and because they’re free of animal parts, antibiotics, hormones, artificial preservatives, artificial flavors, and artificial colors.” is the largest vendor yet in the company’s search for the ideal partner to launch its cultured meat pet foods, due out next year. Because, Animals current products are sold online and in pet boutiques, independent pet food stores, and grooming salons. Those interested in stocking may visit for wholesale information.
While Because, Animals increases retail points for its current plant-based products, the company continues development of the world’s first cultured meat for pets. Its cat treat made from cultured mouse tissue, the ancestral diet of the cat, is expected to be available in 2022, regulatory approval permitting. The company has successfully reduced the cost of scaling its cultured meat by well over an order of magnitude, getting closer to commercialization, in part due to innovating a proprietary alternative to fetal bovine serum. This animal-based ingredient is still heavily relied upon by other producers of cell-based meats and derived from egregiously cruel slaughter practices. 
Clean, cultured meat is safer and healthier, better for the environment, and more humane than conventional products. In the United States alone, more than a quarter of the environmental effects of the animal agriculture industry are directly attributable to pet foods. In addition to reducing environmental harm, cultured meat requires no animals to be raised inhumanely for slaughter, and poses no risk to pets and public health through bacterial contamination, antibiotic resistance, or zoonotic diseases, such as COVID-19.
About Because, Animals
Because, Animals, founded in 2016, is the first and only biotech company bringing clean cultured meat to the growing pet food market. Because, Animals begins with humanely harvested cells, nourished by inputs to multiply and grow, for pet foods that are safer, healthier, and more sustainable than any conventional factory farmed pet foods. Because, Animals has innovated a proprietary alternative to fetal bovine serum, a growth medium inhumanely obtained from the slaughter of pregnant cows that is typically used to produce other cell-based meats. The company intends to release its first cultured meat products in 2022. Co-founders Shannon Falconer, who has a PhD in biochemistry and was a postdoctoral researcher at Stanford University, and Joshua Errett, who worked in fintech after earning an MBA from Indiana University, both left their careers to start Because, Animals after meeting at a cat rescue charity. The company also offers a line of meat-free organic treats and healthy supplements for dogs and cats made from well-known cultured ingredients probiotics and nutritional yeast. Investors include Orkla, Draper Associates, SOSV, Keen Growth Capital, and others.