Because Animals started out of our love for animals.
We volunteered for years at the same cat rescue charity in Toronto—we may have even worked to help the same cats. But somehow we never crossed paths.
We would meet much later, while Shannon was working as a microbiologist at Stanford University and Joshua was earning his MBA from Indiana University.
We connected over the same problem: how do we feed our pets without hurting other animals and in turn the environment?
Our answer is Because Animals: a company making nutritious, sustainable and cruelty-free pet food.
Shannon + Joshua
Because Animals founders