Because Animals is the first pet food company in the world to create truly ancestrally appropriate foods for cats and dogs – without so much as harming a mouse.
Today we produced a cat treat made from the cat’s native prey, the mouse, and we have not harmed or killed a single animal in doing it.
We are proud to say we are the first pet food company in the world to do this, and want to share some of our motivation for doing it with you, our friends and customers.
Cats and dogs in the wild would never eat cows or pigs or much of the meat we feed them today in commercial pet food. Not to mention, the meat used in most pet food is extremely low quality - it is made with the inedible remains from the human food industry.For us at Because Animals, we don’t want to feed our cats and dogs - whom we love like family - food that is below the standard of what we ourselves would ever eat. And we also don’t want feeding our pets a healthy diet to come at the expense of our planet or the welfare of other animals.
So what can a loving pet parent do to feed their pet the highest quality diet that is both ancestrally appropriate and good for the environment and other animals?
To answer that we went back to the building blocks of life, something every living creature shares – cells. We took the cells of an animal - in this case a mouse - and fed those cells the nutrients they need to grow and form meat. And we didn’t harm or kill a single animal in doing it.
This meat is packed with the same protein that a cat in the wild would consume, and does not contain the growth steroids or any trace of Salmonella and Listeria found in meat used to make commercial pet food.
This is one solution that will solve many problems.
It will lead to better pet health – all our meats will be antibiotic-free, steroid-free, and of course clear of all pathogenic bacteria, which can be fatal to cats and dogs.
It will be better for our environment – we will decrease our dependence on factory farms, which are a leading cause of climate change.
It will be better for farmed animals – the slaughter of animals at factory farms have been shown time and again to be cruel and inhumane. Pet parents no longer have to be a part of that.
We didn’t use any animal ingredients to make this cat treat, and we never will. That includes the controversial fetal bovine serum (FBS).
With our cat treat prototype - made safely with animal protein without the animal - we’ve taken a giant leap forward toward a future where we don’t have to feed the worst foods from factory farms to the animals we love the most.
Shannon Falconer, PhD
CEO, Because Animals