We get asked a lot if we are making Impossible meat for pets, and the answer is nope!
Impossible meat (which we love!) is a plant-based, meat alternative. Cultured meat is not a meat alternative, it’s 100% real meat. A meat alternative implies that the product in question — for example, a burger — is made with ingredients that do not come from an animal. And, for the most part, meat alternatives are plant-based ingredients that impart a texture, taste, look, smell and/or nutritional quality that resembles the meat-based product being replaced, such as Impossible meat!
The confusion is understandable. The race to replace traditional meat products is at an all-time high. There are thousands of companies making plant-based products for humans. And there are now over a 100 companies making cultured meat-based products for humans. However, if we are to ever see an end to mass animal agriculture we’ve got to address another huge and significant population of meat eaters—our pets.
Pet food has a huge environmental impact. A recent study showed that more than a quarter of the environmental impact of the entire animal agriculture industry is directly attributable to foods that people feed their cats and dogs! Because, Animals is one of the few companies working to solve this problem.
Unlike humans who are omnivores, cats are obligate carnivores, which means in the wild cats need to consume animal flesh to obtain all of their essential nutrients. So while all those plant-based companies will remain a healthy rival to any company making cultured meat for human consumption, plant-based foods for cats is not an option.
And while dogs are omnivores, the fact remains that the majority of dog parents want to feed their pups meat.
Many assume that pet food is a sustainable industry made from leftovers not fit for human consumption, but the reality is that what pet food is actually sustaining is the most unsustainable industry on the planet! After slaughter, 50% percent of the animal not fit for human consumption goes into pet food and that fact delivers a huge profit on this otherwise unusable rotting flesh. Conversely, if factory farms were unable to sell these scraps, they would have to pay a huge cost to dispose of them as biohazardous waste.
Ultimately, when you think about our pets as massive consumers of meat, cultured meat becomes the only environmentally-sustainable and humane option. And that is why we are not making a meat alternative for pets, but instead making meat in an alternative way!