Because Animals puts the highest value on all animals — from our pets who have become our most comforting companions during these stressful times, to the animals who are being cruelly raised for slaughter and who are the inspiration for what we do every day.
This is why we are continuing our work during the COVID-19 pandemic.
We believe that animal husbandry, particularly factory farming, has no place in pet nutrition. This is why all of Because Animals' products are made without slaughtering animals. There are so many significant problems with the way that meat is currently produced:
That last point is important as COVID-19 (as well as SARS, MERS and many more) is a zoonotic disease that jumped from animal to human at a market in Wuhan, China. The conditions at markets such as these are ripe for disease — wildlife of many breeds confined and stacked on top of each other in abusive conditions, fecal matter spread from those trapped animals and the butchering of animals on site where typically the same chopping block is being used for every piece of meat and the same knife for all species with little washing of hands.
While we know big change takes time, we can’t waste another minute. Easing our reliance on animals in the food system will have wide-reaching benefits. It’s one solution that can solve many problems, and it can’t wait.
CEO, Because Animals