We are thrilled to announce that we have created the world’s first consumer goods product made with cultured meat! This achievement also marks the first cookie for cats that includes the cat’s native protein source — mouse! And not a single mouse was harmed.
At this time, we are previewing this revolutionary product. It’s available for pre-order here, but bear with us as we try to keep up with the (literally!) overwhelming demand.
And now for your Frequently Asked Questions:
A: We are getting ready to sell a limited batch at the end of the year and expect it to be more widely available on the market in mid to late 2022.
Q: Why did you start with a mouse cookie for cats instead of chicken, turkey or salmon, which are what most people typically buy for their cats?
A: Cats evolved as predatory animals, with their food sources being mice, rats, rabbits, lizards and insects. Although chicken, beef and fish are the main sources of meat in pet foods, studies have shown that these proteins are also among the leading food allergens in cats and dogs. The only reason that kind of meat is included in pet food is because it’s the meat that humans want to eat and pet food consists of animal byproducts (50% of an animal that people don’t want to eat, which includes viscera, heads, bone, blood) and 4D meat (dead, diseased, dying and disabled) from the human food industry.
So, in growing cultured meat, we saw this as an ideal opportunity to create the protein source that is most evolutionarily appropriate for our pets, which is mouse for cats.
Q: Have any cats tried the cultured meat treat? Did they like it?
A: Yes! We’ve tested our cultured meat with about a dozen cats to date. The first cat in history to eat cultured mouse was Frankie (above), our co-founder Joshua Errett’s rescue kitty. Frankie loved it :) We blended our cultured mouse meat with other nutritious cultured ingredients, such as tempeh, miso, nutritional yeast and more, to make them both super tasty and nutritious.
Q: What other kinds of cultured meat are you planning?
A: The next meat on the menu in the Harmless Hunt™ line is a cultured rabbit cookie for dogs, the ancestral diet of dogs.
Q: Why is it taking so long to bring this product to market?
A: Although we have this first product prepared, we still have a ways to go to continue to optimize the process in terms of scaling. As we continue to bring our costs down we’ll be able to include larger quantities of the meat in our products, with the ultimate aim of releasing a food (vs. a treat) that is nutritionally complete. Scaling takes time, money and dedicated smart people.
Q: What else has to happen before this becomes available to a wide market?
A: We need regulatory approval and that will look different depending on the country. But the fundamental question that any and every regulatory authority will ask is: how do we know it’s safe? There isn’t a single experiment that Because, Animals conducts that doesn’t place the health and safety of our cultured meat as our highest priority. We’re incredibly thorough, so we don’t expect to have any hiccups around regulatory approval aside from the inherently lengthy review process.
Q: Will you also be making cultured meat food for dogs and cats?
A: Yes! Eventually, for sure. We want to replace factory farmed meat with cultured meat in all the products your dogs and cats consume!
Q: Will it be a fresh or wet food or a kibble?
A: We are still working through the formulation as we try to balance how we can make the highest impact, meaning volume to replace as much factory-farmed meat as possible, and the highest quality cultured meat food for cats and dogs.
Q: Is cultured meat GMO? Do you use GMO elements to grow the cells?
A: Some companies are using genetic engineering (i.e., GMO technology) to create cultured meat; but other companies - like Because, Animals - are not! One reason a company might use GMO technology is to help their cells grow faster. Another reason might be to help cells grow longer. At Because, Animals, rather than using genetic modification, we are optimizing the growth of our meat by providing cells with key nutrients that support their health and development.
Q: Remind me, what exactly is cultured meat?