Big news! Because, Animals has a cool, new look to take us into 2021….and the future!
Dogs in sidecars zooming towards a brighter horizon. Rocket ships blasting off. Cats and dogs leaping, smiling and gazing towards a sunnier future — a future wherein feeding meat to pets won’t come at the expense to the planet or other animals — are the design elements depicted on our new, environmentally-friendly packaging.
We are the only pet food company growing cultured meat for dogs and cats and we think this makeover is an appropriate nod to our future as we continue to work hard on the release of our first cultured meat pet products at the end of 2021.
What is Cultured Meat?
Cultured meat is identical to traditional meat. It’s 100% meat. The only difference is the animal cells grow inside a fermenter (like beer!) instead of inside an animal.
And in contrast to traditional meat, our cultured meat pet food will be safer and healthier without any of the negative impacts associated with factory farmed meat: No animals raised inhumanely for slaughter. No mass environmental damage and waste of natural resources. And no risk to pet and public health in terms of bacterial contamination, antibiotic resistance and zoonotic diseases, such as COVID-19.
Teeny Tiny Logo Change!
Our new logo sports the addition of punctuation between Because and Animals – a transformative comma that highlights why we started the company: Because, Animals.
Co-founders Shannon Falconer, PhD and Joshua Errett, MBA, both worked at the same cat rescue charity. The two bonded over the shared quandary of having to feed their pets other animals as well as a desire to end the reliance of pet food on factory farming.
Palette for the Planet
The fresh color palette of Sunshine Yellow, Earth Green, Sky Blue and Blush Pink, supports our founding mission of looking forward to a more positive future where meat for pets is cultured instead of slaughtered thus reducing the staggering toll of agriculture on our planet.
New Packaging, Same Great Products
For fans and customers of our existing products, please note that while our packaging has changed, the recipes and ingredients, that have gained something of a cult following, have not!
The Superfood & Probiotic Supplement for Dogs (over 500, 5-Star Reviews!) is now called Omega & Probiotic Sprinkles for Dogs — a title change that not only highlights the ingredients pet parents tell us they are most interested in, but also the ones that deliver a visible impact on the health of pups in terms of immune health, shinier coats and improved digestion. The supplement includes a powerful, proven probiotic, seaweed, pumpkin, blueberry and more.
The Superfood & Probiotic Supplement for Cats has also been rebranded as Omega & Probiotic Sprinkles for Cats touting those same health benefits and topline ingredients.
Noochies, our inaugural dog cookie, is now in the prettiest new package. But it's still an all-natural, organic and human-grade biscuit made with peanut butter, banana, ancient grains, coconut oil, flaxseed, applesauce and, the superstar ingredient, nutritional yeast also known as “nooch”.
Because, Animals is a small company with a big mission: to create nutritious pet food without ever harming any animals or the planet. It’s a mission for the future and that future is now.
Why? Because, Animals.
We hope you love our new look as much as we do.
Thank you for your support.