Why Pet Food is the Best Way to Introduce Cultured Meat to the World
Cultured meat—meat grown from cells in a bioreactor and not in animals—probably sounds like science fiction, but the practice of culturing foods is actually thousands of years old. And today, the same culturing technology (as cultured meat) is used to create many of the foods we consume, including probiotics, yogurt, beer and Marmite!
But as a new ingredient, it’s totally natural that people are going to want to ease into the idea of eating cultured meat and we think pet food is a great way to make that introduction.
Here are five reasons pet food is the best application for cultured meat.
Pets want meat. While it’s possible to formulate meat-free commercial diets for pets that are both nutritionally-complete and balanced, there is no denying that cats and dogs clearly love the smell and taste of animal meat and will opt for flesh over plants. And, whether it’s because people believe it’s healthier for pets to consume meat, or whether it’s because they believe their pet will simply better enjoy the experience of eating meat over plant-based foods, the reality is that the majority of people want to feed their pets meat.
Humans are reducing all meat consumption. There are so many options these days for delicious, nutritious meat-free foods. For that reason, many people who have chosen plant-based diets have no desire to eat meat of any kind—cultured or traditional. So while plant-based foods will always compete with cultured meat for human consumption, the only option for pet parents wanting to feed their cats and dogs a truly environmentally-sustainable, humane meat will be cultured meat.
Cultured steaks need to sizzle. One of the biggest challenges for companies racing to bring cultured meat to market for human consumption is creating the perfect three-dimensionality of their meat. Their meat needs to look like a chicken breast, sizzle on the grill like a steak or flake apart like salmon, all of which requires intense time and money to replicate that sensory experience of meat consumption
Cultured meat for pets only needs to be nutritious. On the other hand, our only concern is the nutritional value of the food. The meat we create for cats and dogs can be textureless as it will then be blended with other high-margin ingredients to create, for example, a wet or soft kibble product that pet parents are already familiar with.
We can do this faster!We are not creating a steak or chicken leg; we are simply creating the real meat nutrition to go into pet food. So we are at an advantage to create our cultured meat more quickly. And, we don’t have a lot of time to waste. The environmental impact of meat-based pet food is huge. A recent study showed that more than a quarter of the environmental effects of the animal agriculture industry are directly attributable to the foods that Americans feed their cats and dogs.
Because, Animals is creating meat-based pet food that has all of the benefits of traditional meat, but none of the negative consequences of animal agriculture. As of today, Because, Animals is the only company in the world making pet food with meat grown from a cells rather than from an animal.