Dear animal lovers,
Last week on Instagram we asked which of the above terms our followers prefer and the results were insightful.
The majority prefer slaughter-free, explaining that cruelty-free has become overused and ambiguous to the point of being meaningless—this was found to be particularly frustrating when many “cruelty-free” companies use animal ingredients.
Followers also leaned towards slaughter-free stating it clearly differentiates from those brands using the confusing “humane slaughter” label.
But, it was also suggested that cruelty-free can be a really meaningful qualifier when you consider that a lot of cruelty can be inflicted on an animal without slaughtering that creature—as is the case in the dairy industry.
And so, going forward we will be using both terms to describe our current and future products as they are now, and forever will be, both cruelty-free and slaughter-free.