Earlier this month, with much excitement, we announced that we have created the world’s first consumer goods product made with cultured meat! This achievement also marks the first cookie for cats that includes the cat’s native protein source — mouse! And not a single mouse was harmed.
Understandably, this has inspired a few questions as to why we started our cultured meat journey with a mouse cookie for cats instead of chicken, turkey or salmon, which are what most people typically buy for their cats. Here's our answer:
Cats evolved as predatory animals, with their food sources being mice, rats, rabbits, lizards and insects. Although chicken, beef and fish are the main sources of meat in pet foods, studies have shown that these proteins are also among the leading food allergens in cats and dogs. The only reason that kind of meat is included in pet food is because it’s the meat that humans want to eat and pet food consists of animal byproducts (50% of an animal that people don’t want to eat, which includes viscera, heads, bone, blood) and 4D meat (dead, diseased, dying and disabled) from the human food industry.
So, in growing cultured meat, we saw this as an ideal opportunity to create the protein source that is most evolutionarily appropriate for our pets, which is mouse for cats and rabbit for dogs. Avoiding common food allergens also eliminates any incumbent health impacts, such as gastrointestinal and dermatological conditions.
At this time, we are previewing this revolutionary product and it’s available for pre-order here, but bear with us as we try to keep up with the (literally!) overwhelming demand.