Our mission

Because Animals was founded on 4 simple beliefs:


Our pets should be fed foods as safe and nutrient-packed as the foods we humans feed ourselves.


All animals—cat, dog, cow, pig, chicken or human—deserve to be treated with care and respect.


Pet food should not contribute to climate change, growing landfills and polluting our air and water.


That we at Because Animals are not the only ones who feel this way!

Why Because Animals?

The status quo in commercial pet food manufacture relies on intensive animal agriculture—an unsustainable, inhumane and destructive technology that is bad for people, pets, farm animals and our planet.

Because Animals believes that factory farming has no place in pet nutrition. We believe that feeding our pets a nutritious diet should not come at the expense of supporting an industry that poses a direct threat to public health, the well being of other animals, and our environment.

That’s why Because Animals products are 100% animal-free. This means that not only are our products made without inflicting harm on other animals, they are also naturally free of antibiotics and growth-promoting steroids—both of which are used in the mass production of factory farmed animals, and both of which are bad for your pet.

The unique nutritional advantage of Because Animals is our combination of marine and land-derived superfoods—all human-grade, premium-quality ingredients carefully chosen to pack a nutritional punch, delivering vitamins, minerals, antioxidants and other goodies.

And did we mention our packaging? The last thing our world needs is more garbage. That’s why all of our packaging is either recyclable or biodegradable.

Because Animals is a small company with a big mission: to create a world of healthy, happy pets without harming other animals or our environment. From the animal-free ingredients that we’ve chosen, to the eco-friendly packaging that we use, Because Animals has developed a humane and sustainable way to pet nutrition.